Services Marketing (Record no. 5169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170302b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-296494-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEITHAML Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | Integrating Customer Focus Across the Firm |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary jo Bitner and Dwayner D. Gremler |
| Medium | English |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGrawHill |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 708p |
| Dimensions | 27cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | 1. Service industries -Marketing 2. Customer services 3. Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mwanza | Mwanza | 02/03/2017 | 658.8 ZEI | 10000000769 | 02/03/2017 | 02/03/2017 | BOOKS | |||||
| Dewey Decimal Classification | Mwanza | Mwanza | 16/04/2018 | 658.8 ZEI | 10000001702 | 16/04/2018 | 16/04/2018 | BOOKS |