Services Marketing
ZEITHAML Valarie A.
Services Marketing Integrating Customer Focus Across the Firm English Valarie A. Zeithaml, Mary jo Bitner and Dwayner D. Gremler - 4th ed - Boston McGrawHill 2006 - 708p 27cm
0-07-296494-5
658.8 ZEI
Services Marketing Integrating Customer Focus Across the Firm English Valarie A. Zeithaml, Mary jo Bitner and Dwayner D. Gremler - 4th ed - Boston McGrawHill 2006 - 708p 27cm
0-07-296494-5
658.8 ZEI