ADVERTISING MANAGEMENT (Record no. 4010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151109b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198. |
| 082 ## - | |
| Classification number | 658.82 BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BATRA, RAJEEV |
| Titles and other words associated with a name | BATRA, RAJEEV., MYERS, JOHN G., AND AAKER, DAVID A. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI: |
| Name of publisher, distributor, etc. | PRENTICE-HALLOF INDIA, |
| Date of publication, distribution, etc. | 2003. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_820000000000000_BAT | Not For Loan | Dodoma | Dodoma | Ground Floor | 09/11/2015 | 658.82 BAT | 000000009230 | 29/07/2019 | 3 | 09/11/2015 | BOOKS |