ADVERTISING MANAGEMENT
BATRA, RAJEEV BATRA, RAJEEV., MYERS, JOHN G., AND AAKER, DAVID A.
ADVERTISING MANAGEMENT - 5th ed. - NEW DELHI: PRENTICE-HALLOF INDIA, 2003.
8120312198.
658.82 BAT
ADVERTISING MANAGEMENT - 5th ed. - NEW DELHI: PRENTICE-HALLOF INDIA, 2003.
8120312198.
658.82 BAT