| 000 | 00548nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c5169 _d5169 |
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| 008 | 170302b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-296494-5 | ||
| 082 | _a658.8 ZEI | ||
| 100 | _aZEITHAML Valarie A. | ||
| 245 |
_aServices Marketing _bIntegrating Customer Focus Across the Firm _cValarie A. Zeithaml, Mary jo Bitner and Dwayner D. Gremler _hEnglish |
||
| 250 | _a4th ed | ||
| 260 |
_aBoston _bMcGrawHill _c2006 |
||
| 300 |
_a708p _c27cm |
||
| 650 | _21. Service industries -Marketing 2. Customer services 3. Marketing | ||
| 942 |
_2ddc _cBOOKS |
||