000			00341nam a22001217a 4500
008			151109b xxu||||| |||| 00| 0 eng d
020			_a0471838756.
082			_a658.83 AAK
100			_aAAKER, DAVID A. _cAAKER, DAVID A. AND DAY, GEORGE S.
245			_aMARKETING RESEARCH
250			_a3rd ed.
260			_aNEW YORK: _bJOHN WILEY & SONS, _c1986.
999			_c4019 _d4019