000 00320nam a22001097a 4500
008 150907b xxu||||| |||| 00| 0 eng d
020 _a0761958754
082 _a658.8 MER
100 _aMERCER, DAVID
245 _aMARKETING STRATEGY:
_bTHE CHALLENGE OF THE EXTERNAL ENVIRONMENT.
260 _aLONDON:
_bSAGE PUBLICATIONS,
_c1998.
999 _c2352
_d2352