000 00377nam a22001097a 4500
008 150905b xxu||||| |||| 00| 0 eng d
020 _a0075605368.
082 _aQTO 658.8 SHA
100 _aSHAPIRO STANLEY J. PhD.
_cPERREAELT JR WILLIAM D.PhD, McCARTHY E. JEROME,PhD
245 _aBASIC MARKETING:
_bA GLOBAL- MANAGERIAL APPROACH
260 _aNEW YORK:
_bMcGRAW-HILL RYERSON,
_c1999.
999 _c2288
_d2288