BOONE, LOUIS E.  KURTZ, DAVID L. <br/><br/>
CONTEPORARY MARKETING 

 - 12ED. 
 - NEW YORK;  THOMSON SOUTH-WESTERN,  2006. 
<br/><br/><label>ISBN: </label> LVI 
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO