McDONALD MALCOLM  CHRISTOPHER MARTIN <br/><br/>
MARKETING:  A COMPLETE GUIDE 

 - NWE YORK,  PALGRAVE MACMILLAN,  2003. 
<br/><br/><label>ISBN: </label>033399437X. 
<br/><br/><label>Dewey Class. No.: </label>381 McD