KOTLER PHILIP <br/><br/>
MARKETING MANAGEMENT:  ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL 

 - ENGLEWOOD CLIFFS.  PRENTICE-HALL,INC.  1991. 
<br/><br/><label>ISBN: </label>0135634792. 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT