Mcdonald, Malcolm <br/><br/>
Marketing:  A COMPLETE GUIDE. 

 - New York:  Palgrave Macmillan,  2003. 
 - 556 pages:  23 cm. 
<br/><br/><label>ISBN: </label>0-333-99436-1 
<br/><br/><label>Dewey Class. No.: </label>658.8