KERIN <br/><br/>
Marketing  The Core  English 
Roger A. Kerin,Steven W. Hartley and William Rudelius 
 - 2nd ed 
 - Boston  McGrawHill  2007 
 - 425p  27cm 
<br/><br/><label>ISBN: </label>13;978-0-07-299989-1 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 KER