ZEITHAML Valarie A. <br/><br/>
Services Marketing  Integrating Customer Focus Across the Firm  English 
Valarie A.  Zeithaml, Mary jo Bitner and Dwayner D. Gremler 
 - 4th ed 
 - Boston  McGrawHill  2006 
 - 708p  27cm 
<br/><br/><label>ISBN: </label>0-07-296494-5 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI