CANNON, TOM <br/><br/>
ABASIC MARKETING:  PRINCIPLES AND PRACTICE 

 - 3rd ed. 
 - DELHI:  A.I.T.B.S. PUBLISHERS & DISTRIBUTORS,  2002. 
<br/><br/><label>ISBN: </label>8174730206. 
<br/><br/><label>Dewey Class. No.: </label>658.83 CAN