HEDING, TILDE  HEDING, TILDE., KNUDTZEN, CHARLOTTE F., AND BJERRE, MOGEN <br/><br/>
BRAND MANAGEMENT:  RESEARCH, THEIRY AND PRACTICE 

 - LONDON:  ROUTLEDGE,  2009. 
<br/><br/><label>ISBN: </label>041544327. 
<br/><br/><label>Dewey Class. No.: </label>658.827 HED