BATRA, RAJEEV  BATRA, RAJEEV., MYERS, JOHN G., AND AAKER, DAVID A. <br/><br/>
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 - 5th ed. 
 - NEW DELHI:  PRENTICE-HALLOF INDIA,  2003. 
<br/><br/><label>ISBN: </label>8120312198. 
<br/><br/><label>Dewey Class. No.: </label>658.82 BAT