URBAN GLEN L.  STAR STEVEN H. <br/><br/>
ADVANCED MARKETING STRATEGY:  PHENOMENA,ANALYSIS, AND DECISIONS 

 - NEW JERSEY:  PRENTICE-HALL,INC.,  1991. 
<br/><br/><label>ISBN: </label>0138519404. 
<br/><br/><label>Dewey Class. No.: </label>658.802 URB