CANNON, TOM <br/><br/>
BASIC MARKETING:  PRINCIPLES AND PRACTICE. 

 - 3rd 
 - DELHI:  A.I.T.B.S. PUBLISHERS & DISTRIBUTER,  2002. 
<br/><br/><label>ISBN: </label>0304316733 
<br/><br/><label>Dewey Class. No.: </label>658.8 CAN