PERREAULT, WILLIAM D.  E.JEROME, MCCARTHY <br/><br/>
BASIC MARKETING:  A GLOBAL-MANAGERIAL APPROACH. 

 - 5TH 
 - BOSTON:  MCGRAW-HILL,  2005. 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER