PETER PAUL J.  DONNELLY JAMES H.Jr. <br/><br/>
A PREFACE TO MARKETING MANAGEMENT 

 - 9th ED. 
 - LONDON:  McGRAW-HILL IRWIN,  2003. 
<br/><br/><label>ISBN: </label>0072466588. 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET