PETER PAUL J.  DONNELLY JAMES H.JR., TARPEY LAWRENCE X. <br/><br/>
A PREFACE TO MARKETING MANAGEMENT 

 - TEXAS:  BUSINESS PUBLICATIONS,INC.,  1982. 
<br/><br/><label>ISBN: </label>0256027129. 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET