SHAPIRO STANLEY J. PhD.  PERREAELT JR  WILLIAM D.PhD, McCARTHY E. JEROME,PhD <br/><br/>
BASIC MARKETING:  A GLOBAL- MANAGERIAL APPROACH 

 - NEW YORK:  McGRAW-HILL RYERSON,  1999. 
<br/><br/><label>ISBN: </label>0075605368. 
<br/><br/><label>Dewey Class. No.: </label>QTO  658.8 SHA