MCCATHY E. JEROME   STANLEY J. SHAPIRO AND WILLIAM D. PERREAULT <br/><br/>
BASIC MARKETING 

 - 7TH 
 - TORONTO:  IRWIN,  1994.- 
<br/><br/><label>ISBN: </label>0256128146 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC