MARKETING MANAGEMENT (Record no. 7710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220502b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 10-1.-292-09262-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER PHILIP, KELLER LAN KEVIN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Statement of responsibility, etc. | PHILIP KOTLER ,KEVIN LAN KELLER |
| Medium | EGLISH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | ENGLAND |
| Name of publisher, distributor, etc. | PEARSON EDUCATION |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136P., |
| Other physical details | ILL. PICTURES,DIAGRAM |
| Dimensions | 28CM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mwanza | Mwanza | 02/05/2022 | 658.8 KOT | 1000003194 | 02/05/2022 | 02/05/2022 | BOOKS |