Marketing: (Record no. 53)

000 -LEADER
fixed length control field 00416nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260922073111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260922b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-333-99436-1
040 ## - CATALOGING SOURCE
Transcribing agency IRDP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcdonald, Malcolm
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title A COMPLETE GUIDE.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 556 pages:
Dimensions 23 cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     MWANZA LIBRARY MWANZA LIBRARY Reference 09/22/2026 Purchased   658.8 MCD TR01*2629 09/22/2026 1 09/22/2026 Books
    Dewey Decimal Classification     MWANZA LIBRARY MWANZA LIBRARY Reference 09/22/2026 Purchased   658.8 MCD TR01*2628 09/22/2026 2 09/22/2026 Books
    Dewey Decimal Classification     MWANZA LIBRARY MWANZA LIBRARY Reference 09/22/2026 Purchased   658.8 MCD TR01*2627 09/22/2026 3 09/22/2026 Books