The Four Pillars of Profit Driven Marketing (Record no. 5142)
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000 -LEADER | |
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fixed length control field | 00560nam a22001457a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170227b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-07-161505-1 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MOE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MOELLER H. Leslie |
245 ## - TITLE STATEMENT | |
Title | The Four Pillars of Profit Driven Marketing |
Remainder of title | How to Maximize Creativity Accountability and Roi |
Statement of responsibility, etc. | Leslie H. Moeller and Edward C. Landry |
Medium | English |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | United States of America |
Name of publisher, distributor, etc. | McGrawHill |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 232p |
Dimensions | 23cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | 1. Marketing Management 2.Communication in Marketing 3.Rate of return |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | BOOKS |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Mwanza | Mwanza | 27/02/2017 | 658.8 MOE | 10000000731 | 27/02/2017 | 27/02/2017 | BOOKS |