BASIC MARKETING RESEARCH: (Record no. 3089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00306nam a22000977a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150916b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130090484 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, NARESH K. |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING RESEARCH: |
| Remainder of title | APPLICATIONS TO CONTEMPORARY. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW JERSEY: |
| Name of publisher, distributor, etc. | PRENTICE HALL INTERNATINAL, |
| Date of publication, distribution, etc. | 2002. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_000000000000000_MAL | Dodoma | Dodoma | Ground Floor | 16/09/2015 | 658 MAL | 000000003847 | 29/07/2019 | 16/09/2015 | BOOKS | |||||
| Dewey Decimal Classification | 658_000000000000000_MAL | Dodoma | Dodoma | Ground Floor | 16/09/2015 | 658 MAL | 000000003848 | 29/07/2019 | 16/09/2015 | BOOKS |