BASIC MARKETING: (Record no. 2287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a22001097a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150905b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0075605368. |
| 082 ## - | |
| Classification number | qto 658.8 SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAPIRO STANLEY J. PhD. |
| Titles and other words associated with a name | PERREAELT JR WILLIAM D.PhD, McCARTHY E. JEROME,PhD |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING: |
| Remainder of title | A GLOBAL- MANAGERIAL APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW YORK: |
| Name of publisher, distributor, etc. | McGRAW-HILL RYERSON, |
| Date of publication, distribution, etc. | 1999. |
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