MARKETING RESEARCH
AAKER, DAVID A. AAKER, DAVID A. AND DAY, GEORGE S.
MARKETING RESEARCH - 3rd ed. - NEW YORK: JOHN WILEY & SONS, 1986.
0471838756.
658.83 AAK
MARKETING RESEARCH - 3rd ed. - NEW YORK: JOHN WILEY & SONS, 1986.
0471838756.
658.83 AAK